Wisdom Labs Privacy Policy

Last Updated: April 6, 2016

Welcome, and thank you for your interest in Wisdom Labs, LLC (“Wisdom Labs,” “We,” or “Us”). We are committed to respecting your privacy online. We are also committed to providing you with the very best experience we can on our website. In order to do so, we may gather certain personal information about you.

Our Privacy Policy explains:

  • What information we collect and why we collect it.
  • How we use that information and when we disclose it.
  • How to access and update your information.
  • The steps we take to protect the information we collect.

This Privacy Policy applies to the information that we collect through our services, including our website (https://wisdomlabs.com), our digital learning platform (the “Learning Platform”), and all related sites and services (collectively “Services”). By using our Services, you consent to the privacy practices described in this Policy. This Policy is incorporated into and is subject to the Wisdom Labs Terms of Use. Capitalized terms used but not defined in this Policy have the meaning given to them in the Terms of Use. Please take the time to familiarize yourself with our policies, and if you have any questions please contact us at support@wisdomlabs.com.


By using this site, you agree to the practices described in this Policy.

Information We Collect

Information you provide to us:

Account and Profile Information:
When you sign up for our and use our Services we collect information about you that may include your name, address, email address, date of birth, and other demographic information.
Survey Information:
As part of taking our courses, we also ask you to fill out scientifically-validated surveys. Through these surveys, we collect psychographic information about you.
Blood-spot Information:
As part of taking our courses, you have the option of submitting blood-spots to us for an analysis of your biomarker assays.
Other Information:
We receive information from you when you contact us or we communicate with you, including via email.

Information we collect from your use of our Services:

Web Logs and Analytics Information:
We record certain information and store it in log files when you interact with our Services. This information may include device and browser information, internet protocol (IP) address, URLs of referring/exit pages, information you search for, and locale. We and our analytics providers also collect and store analytics information when you use our Services to help us improve our Services.
Cookies and Other Tracking Technologies:
We may use various technologies to collect information, including cookies that we save to your device. Cookies are small data files stored on your hard drive or in device memory. We use cookies to improve our Services and your experience and to allow you to access and use our Services without re-entering your username or password. You can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from websites you visit. If you do not accept cookies, however, you may not be able to use all aspects of our Services.


We collect personal information that you provide when you register for our Services and use our Services, which may include your responses to surveys and the results of biomarker assay analyses.

How We Use Information We Collect

We may use the information we collect for a variety of purposes, including to:

  • Provide, operate, maintain, improve, personalize, and promote our Services;
  • Develop new products, services, features, and functionality;
  • Enable you to access and use our Services and provide you with reports related to your use of our Services;
  • Communicate with you, including responding to your comments, questions, and requests; providing customer service and support; providing you with information about our Services, including technical notices, updates, security alerts, administrative messages, or advertising or marketing messages; and providing other news or information about us;
  • Monitor and analyze trends, usage, and activities in connection with our Services; and
  • Investigate and prevent fraudulent transactions, unauthorized access to our Services, and other illegal activities;

We will also use anonymized, aggregated information to conduct scientific research related mindfulness, resilience, wellbeing, productivity, and similar areas.

We may also use the information we collect for other purposes about which we notify you.


We use the information we collect to provide and improve our Services and communicate with you. We also use anonymized information to conduct scientific research.

Information Sharing and Disclosures

We may share your information in the following ways:

Your consent:
We will share your personal information with companies, organizations, or individuals outside of Wisdom Labs when we have your consent to do so.
Your Company:
We may provide aggregate information regarding the use of our Services, including aggregate information about blood analyses and surveys, and aggregate demographic information to your employer. We do not share any specific information about you or your use of our Services with your employer.
Service Providers, Researchers, and Others:
We may share de-identified information with our service providers, researchers, and other third parties who perform biomarker assay analysis, scientific research, and analytics services on our behalf. We also may share your information (including your personal information) with our service providers and third parties who perform technology, cloud hosting and marketing services on our behalf, but only for the purpose of performing these services on our behalf. Service providers such as analytics providers may collect information about your online activities over time and across different online services when you use our Services.
Compliance with Laws and Law Enforcement Requests; Protection of Our Rights:
We may disclose your information (including your personal information) to a third party if (a) we believe that disclosure is reasonably necessary to comply with any applicable law, regulation, legal process or governmental request, (b) to enforce our agreements, policies and terms of service, (c) to protect the security or integrity of Wisdom Lab’s products and services, (d) to protect the property, rights, and safety of Wisdom Labs, our users, or the public from harm or illegal activities, (e) to respond to an emergency which we believe in the good faith requires us to disclose information to assist in preventing the death or serious bodily injury of any person, or (f) to investigate and defend ourselves against any third-party claims or allegations.
Business Transfers:
We may share or transfer your information (including your personal information) in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company. We will notify you of such a change in ownership or transfer of assets by posting a notice on our website.


We will only share your personal information with your consent or as described here.

The Choices You Have With Your Information

You may decline to share certain personal information with us, in which case we may not be able to provide to you some of the features and functionality of our Services. You may update or correct your personal information at any time by accessing your account settings page on the website or by contacting us at support@wisdomlabs.com. You can also email us at support@wisdomlabs.com if you would like to close your account or delete your information.

You may opt out of receiving promotional communications from Wisdom Labs by using the unsubscribe link within each email. Even after you opt out from receiving promotional messages from us, you will continue to receive administrative and security messages from us regarding our Services.


You can unsubscribe from promotional emails using the unsubscribe link in the email or by changing your account settings on the website.

Data Security

We employ reasonable measures to protect your personal information from unauthorized access. Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed against any interception or other type of misuse.


We are committed to securing your personal information.

Your California Privacy Rights

Under California Civil Code Section 1798.83, California customers are entitled to request information relating to whether a business has disclosed personal information to any third parties for the third parties’ direct marketing purposes. Wisdom Labs will not sell or transfer your personal information to third party companies for their direct marketing purposes without your consent.


We will not sell or transfer your information to third parties for their direct marketing purposes without your consent.

Children’s Privacy

Our Services are not directed to individuals under 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information. If you become aware that a child has provided us with personal information, please contact us at support@wisdomlabs.com.


This site is not directed to individuals under 13.

International Users

Our Services are hosted in the United States. If you choose to use the Services from other regions of the world with laws governing data collection and use that may differ from U.S. law, then please note that we may transfer your information outside of those regions to the United States for storage and processing. By providing your information, you consent to the collection, transfer, use, storage, and disclosure of your information in accordance with this Privacy Policy.



Your information will be stored and processed in the U.S.

Changes to Our Privacy Policy

We may change this Privacy Policy from time to time. If we make any changes, we will notify you by revising the “Last Updated” date at the top of this Privacy Policy and, in some cases, where appropriate we may provide you with additional notice (such as adding a statement to the home page or sending you an email notification). Your continued use of our Services after the revised Policy has become effective indicates that you have read, understood, and agreed to the current version of this Policy.


We may change our Privacy Policy from time to time, and will notify you by revising the “Last Updated” date at the top of this page.

Contact Information

Please contact us with any questions or comments about this Privacy Policy, your personal information, our use and disclosure practices, or your consent choices by email at support@wisdomlabs.com or mail at:

Wisdom Labs
att: Privacy Policy
201 Post St Ste 200
San Francisco CA 94108

Please contact us if you have any questions about our Privacy Policy.